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Jazz Up with Shiny Foil and Prettiest Foliage-Inspired Collection

Jazz Up with Shiny Foil and Prettiest Foliage-Inspired Collection

Come festive season, fashion industry tends to take on the shimmery hues. This time again, let's celebrate the festivities with our chic range of “Foil Foliage” that is inspired by the seasonal vibes. And, if part of your Ramadan celebrations is to upgrade your wardrobe, then adding - a shiny touch of foil with foliage-inspired outfits - to your collection should be on top of your shopping list.

Get Ramadan Ready With Shree

Get Ramadan Ready With Shree

Eid-Ul-Fitr is just around the corner and time has come to get ready for the festival. It marks the end of the holy fasting month of Ramadan. It is known that Prophet Muhammad have received the first revelation of the Holy Quran during Ramadan. And, it’s a sunnah of the Prophet Mohammed to wear something new during this month because it washes our sins away. So, the tradition to wearing new clothes on this festival marks the beginning of something new.

Digital Stitches – A Rare Blend of Fashion with Technology

Digital Stitches – A Rare Blend of Fashion with Technology

Digital Stitches - sounds new to you? Yes, it is. Unlike the classic and traditional techniques, it involves digital printing on fabric - an evolving technology that has emerged in the modern fashion industry where there is no dearth of fabric lovers. To keep up with the fast-paced fashion industry where trends are ever-changing, digital clothing has come as a saviour. Thanks to the modern technology, we can now utilize top notch machines to make the prints embossed and befitting on any fabric.

Rock That Monochrome Look With “Midnight Blues” Collection

Rock That Monochrome Look With “Midnight Blues” Collection

Did you know a design or a pattern used in an outfit has a meaning in fashion industry?  There are many fashion stories in use today that are decorative adaptations of specific art that once had meaning to both the maker and the user.

Tie Dye Your Summer With Shibori Collection

Tie Dye Your Summer With Shibori Collection

Tie Dye is back. An artwork used almost for centuries, it is one of the fastest growing trend in fashion world. Thanks to the sustainability, eco fashion and natural dyes that have played an influencing role in re-generation and prevalence of tie-dye in 2019. Now-a-days, you can find 'sophisticated' tie-dye characterized by simple motifs and monochromatic color schemes. The new tie-dye is fashion forward ranging from the varied sophisticated colour combinations to the more elevated fabrics and the extraordinary shapes.

Runway to Ivory Summer: Bright and Bold Floral Ethnics

Runway to Ivory Summer: Bright and Bold Floral Ethnics

Every year in summers - flowers are everywhere – including the fashion world. Over the years, floral themes have been incorporated by many designer brands and the men and women alike have been adopting the trend and flaunting the classic yet fresh floral fashion. It has been an evergreen trend that has influenced the fancy of all-from runway to street style.

Motherless Moms, Motherless Daughters

Motherless Moms, Motherless Daughters

Mother's Day is just around the corner. I recently saw a pink and white banner at one of the hoardings displaying, SURPRISE YOUR MOM!  The preparations have already started – the gift shops have cards, ad commercials are running around celebrating motherhood, lifestyle stores will soon have mom weekend sale and food outlets will come out with ‘no cooking’ deals to treat your mom.

Shree Unveils Summer Song’19 Collection

Shree Unveils Summer Song’19 Collection

Inspired by art and nature, explore the trendiest styles of Summer Song’19 collection with Shree – The Indian Avtaar! Summer Song’19 is all about pairing off beautiful new themes with much loved styles and lots of heavenly comfort. This spring summer season, you’ll find a colourful riot of playful patterns and new season shades running through our outfits. Freshen up your summer wardrobe with sumptuous printed kurtas, cool bottomwear and vibrant dresses.

‘De-novo’ Apparels For Your Ethnic Wardrobe

‘De-novo’ Apparels For Your Ethnic Wardrobe

Blossom and blossom, spring is here. Spring brings new life and new beauty with it. So, it brings inspiration for fashion brands for showcasing their new apparel collection. With warmer weather just around the corner, it’s time to choose the spring outfits that will be your summer savior. Let’s put together your spring summer style list.

Wear The Nature

Wear The Nature

Isn't it always a good time to take a break and enjoy some nature? This is what our nature freak collections – ‘Unfinished Nature’ and ‘Nature Artwork’ is all about. A fashion inspired by nature - we bring to you some sunshine, an ocean shoreline, shaggy trees, clear skies, a little rain, wet wood and a blossom flower.

 Leigh Hunt has rightly said – “colours are the smiles of nature.” Though green is the prime colour of the world, but what’s your favourite colour - is it sunset or rainbow?

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